JAPAN
Perfumery, cosmetics and toiletries
HKCEC
Hall 1E
1E-C6J
Beauty Salon Equipment, Disposable Items for Beauticians, Spa Products & Treatments, Babycare, Bath & Body Care , Franchising - Perfumery/ Cosmetics & Toiletries, Gift & Promotional Items [Beauty Related], Hotel Amenities, Intimate Care
Japan - JETRO Japan Beauty Showcase
81 03 67122075
VVV Inc., founded in 2021 in Tokyo, develops and markets Limerime, a sustainable sanitary brand made from natural, biodegradable materials. The company addresses multiple issues surrounding menstruation—ranging from education and period poverty to environmental concerns caused by conventional disposable products. By offering safer, eco-friendly alternatives and promoting awareness, VVV works to create a society where menstrual care is accessible, sustainable, and free from stigma. Its mission is to protect both people and the planet while fostering positive change across generations.
Brands
limerime
Limerime offers sustainable sanitary products made from 99% biodegradable natural bamboo. Designed for comfort and safety, the pads feature antibacterial, deodorizing, and breathable properties that are gentle on sensitive skin. With gender-neutral packaging and design, they are created for anyone
