JAPAN
Perfumery, cosmetics and toiletries
HKCEC
Hall 1E
1E-B4C
Skincare Products for Professional Use
Japan
81 03 59571531
The professional salon brand *direia*, which has collaborated with over 8,000 beauty salons in Japan, is dedicated to the research, development, and sales of stem cell skincare products. The *direia* flagship store for human stem cell cosmetics is located at department store counters such as Marui and Daimaru Umeda, serving as both a facial beauty salon and a cosmetics experience store.
Brands

direia