UK
Perfumery, cosmetics and toiletries
Hall 4
4-B23
Makeup Products, Men's Care, Personal Care Products, Skincare Products for Retail, Vegan Skincare, Cosmetics & Personal Care Products
Japan, Korea, ASEAN, Other Asia, USA Canada, W Europe, E Europe, South Central Amer, M East, Africa
+44 1225 340934
Shakeup Cosmetics offers solution-driven skincare and hybrid cosmetic products, designed specifically for men’s skin type and concerns, helping today's modern men look and feel their best. The brand's mission is to challenge gender stereotypes, reject hyper masculinity, and embrace a new era of men’s beauty. From anti-aging serum that helps repair tired or damaged skin, to BB cream that helps instantly cover redness and blemishes with a natural finish, Shakeup's UK-made range blurs the barriers between effective skincare and colour-corrective cosmetics. Launched in late 2019, Shakeup has enjoyed exponential growth. Currently stocked in leading retailers such as Superdrug and FeelUnique, Shakeup has also successfully launched in Australia, The Netherlands, South Africa, and most notably, China, where it has become one of the best-selling men's beauty brands on Tmall Global, and a top 10 most successful British brands on the platform.