Lip Paradise Effortless Matte Lipstick is a full-coverage, true-matte finish lipstick unlike any other. The ultra-weightless, moisture-matte formula with its high concentration of pigments glides on effortlessly and delivers unparalleled color payoff in a silky-smooth texture. Formulated with Cacao Seed Butter and other natural hydrating ingredients, the gentle yet rich formula provides extra-comfortable, and weightless long-wear without dryness or flakiness. The unique Dahlia flower petal-shaped tip, specifically designed for this plush-matte formula delivers optimal control and precise application for the perfect pout.