INDONESIA
Hall C
7201 and 710
Carbonated Drinks, Energy / Sports Drinks, Champagne, Dessert Wine, Fortified Wine, Rice Wine, Sparkling Wine, Still Wine, Red, Still Wine, Rose, Still Wine, White, Aperitifs, Brandy, Craft, Fruit, Gin, Grape, Japanese, Rum, Shochu, Soju, Tequila, Vermout, Vodka, Whisky, Beer / Craft Beer / Cider / Shandy / Stout
Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.