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richwant, the "smiling cute master", is the healing Chaigou IP created in January 2018. He has created a series of high-quality content, which is deeply loved by netizens and warmly concerned by the media. With a video broadcast volume of more than 200 million, Wang chaizhu has millions of loyal fans. In less than two years, he has become a group of "black horses" in the industry and a representative of the new healing Chaigou IP. Through the way of online content creation + offline activities + peripheral product extension + physical store creation, we will create an IP ecology and become a unique original healing system "smiling and cute master" in China.